AMERICAN MUSEUM OF NATURAL HISTORY : NEW YORK, NY : POWER OF POISON EXHIBIT

That one time when one of my very best friends from High School and I teamed up and were commissioned by the American Museum of Natural History to conceptualize, photograph and design a Major Exhibit poster.  Yep.  We spent an entire day walking around the museum looking for a proper door to shoot.  Then we lit it and shot it.  A door.  That was the assignment.  Random right?!?!  Below are our final concepts.  The lead image was the final chosen by the museum folk and then displayed on subways, billboards and banners all throughout the New York City Greater Metro Area.  Not bad for a couple of jamokes from Utica.  Thanks to Mike Macchione and the good people at Catch 22.

 
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